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CSU East Bay Campus | 25800 Carlos Bee Blvd, Hayward, CA


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Bob Linscheid - Keynote Speaker

President & CEO - San Francisco Chamber of Commerce   |  

Bob Linscheid is President & CEO of the San Francisco Chamber of Commerce, the largest and most inclusive business membership organization in San Francisco. Before joining the Chamber in 2013, Linscheid served as Managing Director of Innovate North State, the leading innovation catalyst organization in Northern California working to grow innovative companies and boost economic competitiveness. In addition to founding his own management consulting company, Linscheid has served as the Chief Executive Officer for the Chico Chamber of Commerce, Walnut Creek Chamber of Commerce and Antioch Chamber of Commerce.

Lonny Brooks, Ph.D.

Assistant Professor, Dept of Communications, CSUEB

Dr. Brooks studies how organizations (especially forecasting think tanks), interaction designers, and college youth envision the future of media and information technologies. This research brings together his interests in the social and cultural impacts of new media and the distribution of societal stories we invent to forward, mitigate, or restrain technological and scientific invention.

James Houpis, Ph.D.

Provost, CSUEB

James L. J. Houpis, provost and vice president of academic affairs for California State University, East Bay.

Houpis was named dean and professor of geological and environmental sciences at CSU Chico in 2001, and from 2003-2007 was director of the university’s Bidwell Environmental Institute. Previously, he served as a professor of environmental sciences at Southern Illinois University in Edwardsville, Ill., where he directed the Environmental Sciences Program from 1998-2001.

Houpis received his bachelor’s degree in environmental sciences in 1978 and his doctorate in forest science in 1989 from UC Berkeley. He earned a master’s degree in biology in 1984 from San Diego State University. He was an environmental scientist and project leader in the Health and Ecological Sciences Division for Lawrence Livermore National Laboratory from 1986 to 1996. From 1991-1993, he was an adjunct professor in biological sciences at CSU Chico.

Sanjiv Goyal

President & CEO - Droisys

Sanjiv Goyal, President/CEO and co-founder of Droisys, established it’s presence in the US market in 2003, expanded globally to European and Latin American markets, and has entered new verticals markets.

He has held various positions from Project Manager to CEO in many organizations IBM, Autonation, Mastech, GM, and RMS, where he managed teams responsible for corporate strategy, business development, project management, and finding creative solutions. His focus on building and maintaining a disciplined operational infrastructure for Droisys allowed the company to form alliances as well as make strategic investments into other technology start-ups in the U.S and India.

Mr. Goyal had led the IIT Delhi Alumni Entrepreneur Mentoring Program and continues to support education-focused causes and charitable organizations.

Nancy Yuen

Software Engineer, Google

Ms. Yuen earned her M.S. in Computer Science from CSUEB while working full time for Glimmerglass Networks, and Google. Her specializations include embedded systems, system bring up, bios and kernel development. Most recently she is working on video delivery infrastructure.
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Scott Amyx

Founder & CEO A+M   |   LinkedIn

Scott is the founder & CEO of A+M, a wearables digital agency specializing in smart wearables strategy and development. As a Silicon Valley industry expert in smart wearables, Scott explores the intersection of enterprise implications and consumer decisions of adopting wearable technologies.

Seasoned innovator and entrepreneur with a track record of success building both startups and established brands. Seasoned executive with 18 years of experience managing complex mobile and technology projects, product innovation, top-line growth and P&L. Experienced in identifying and capitalizing upon market opportunities to introduce new products, reposition existing ones, and drive earnings growth in highly competitive markets. Managed double-digit million dollar client engagements. Unique combination of strategic leadership, consensus building, and execution skills.

Green Cat Collective

Sand Noise Device   |  

The Sand Noise Device or SND is both a complex generative music system as well as a novel and intuitive interface for influencing and interacting with this system. The interface consists of a table height box filled with sand, an array of sensors, an overhead projector, and several internally lit tangible objects. The sensors are used to track object position, object color, and sand topography. The projector is used to provide visual feedback. Sound is provided by a multi-channel loudspeaker system arranged around the box.

The various parameters that determine the functionality of the SND’s generative music system are influenced by the user’s interactions with the sandscape and provided tangible objects. By manipulating the sand and objects the user is able to influence various aspects of the generative music system.

The audio aesthetic of the SND tends more towards the textural than the melodic. Traditional western music standards (e.g. tonal harmony, 12TET, and homophony) are not given much emphasis in the design of the generative music system. The SND is intended to produce music more in line with something like Silver Apples of the Moon than Switched on Bach.
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Roger W. Doering, Ph.D.

Professor of Engineering, CSUEB   |   LinkedIn

Dr. Doering completed his Ph.D., in Electrical Engineering from the University of California, Berkeley. He earned his M.S. in Computer Science at the University of California, Berkeley as well as his B.S. in Systems Engineering at Case Western Reserve University, with honors.

Currently, Dr. Doering is a tenured Assistant Professor in the Department of Engineering along with a Computer Engineering Degree Academic Adviser as well as a member of the Academic Senate.


Dianne Woods, Ph.D.

Diversity Officer, CSU East Bay   |   LinkedInGoogle+

Dr. Rush Woods has the distinction of being appointed as the first Diversity Officer for California State University, East Bay, as of July 1, 2013. In her role as Diversity Officer, Dr. Woods coordinates efforts to foster and support diversity, equity and inclusion as core values throughout all aspects of the University community. Her work emphasizes diversity-oriented programs and initiatives including implementation of the University Diversity Plan to ensure that actions are taken to fulfill its commitments. She previously served as the Chief of Staff to Dr. Leroy Morishita, President of Cal State East Bay. Joining the faculty initially as a lecturer in the Department of Sociology, Dr. Woods was appointed as a tenure track faculty member in 2001. A founding member of the Department of Social Work, Dr. Woods served as its chair from 2007-2010.

Helen Branham

Director Small Business Services at Urban Solutions

Helen works with small businesses and entrepreneurs to help them obtain financing by packaging SBA loans and assisting in developing strong business plans, financial projections and marketing strategies. She developed and manages the Urban Solutions Fillmore office in the Western Addition and meets clients there and in the South of Market office when she is not organizing technical assistance workshops for business owners or attending community meetings. Her experience includes co-creating the Buzz on Biz Youth Entrepreneurship Training program at Urban Solutions and working with micro-enterprise programs in the non-profit and private sectors, including five years as Project Director at Women's Initiative for Self-Employment, where she worked with over 2,000 women business owners. She operates her own small business consulting company, The Saba Group, and currently serves on the Advisory Board of the Little Children's Development Center. Helen completed graduate studies in Business and Industrial Psychology at Tennessee State University and holds a Bachelor's degree in Business Administration from The University of Tennessee at Knoxville.

Ellias Fullmore

Adjunct Professor of Visual Design

I have 3+ years experience with mobile UI design and over 10 years experience as a freelance artist and graphic designer. I have an undergraduate degree in Business Administration and received a masters degree in Applied Media Theory (Multimedia) in 2011, this combination of skill sets has allowed me to synthesize my artistic and creative interests with a strong business acumen routed in servicing clients and promoting brand awareness. I currently teach a graduate level course in Visual Design at the Academy of Art University in San Francisco.

Rafael Hernandez

Associate Dean, CLASS, CSUEB   |   LinkedIn

Self-professed composer / teacher / nerd, Rafael Hernandez, is an creator of musical, educational, and technological materials wide and varied. His music has been heard across the United States with his String Quartet most recently commissioned and performed by San Francisco's Friction Quartet. He has hundreds of hours of educational videos and video instruction released commercially via and Infinite Skills and non-commercially via his channel on YouTube. Rafael has also developed the wide used MusicEd family of typefaces for music educators, used by k-5 educators and practitioners of the Kodály method. In 2011, he developed Simple Solfège: The Melodic Memory Game, a Simon-meets-ear-training game for iOS and Android that strengthens sight singing and musicianship abilities. Rafael is also the creator of the unique educational game, IV-V-I: The Harmony Card Game, that introduces concepts of functional harmony via a Texas Hold 'em-meets-music theory card game. Currently, Rafael is an Associate Dean in the College of Letters, Arts, and Social Sciences at Cal State East Bay in Hayward, California.

Richard Sherratt

CEO, Ballena Technologies

Attended Cal State East Bay. Served 8 years on the City Council in Alameda. Worked for Boys & Girls Club of Alameda. Entrepreneur for nearly 30 years and founded about 15 companies.

Ballena Technologies makes modeling software that allows Internet users to see a graphical depiction of an arena, concert hall or any large venue. The software, called Seats3D, is a hit with sports teams and arena operators because it allows spectators to see a simulated view from their seats.

Brad Wells

Vice President Administration and Finance and Chief Financial Officer at CSUEB

Brad Wells has served since July 2011 as the Vice President Administration and Finance/CFO at California State University, East Bay responsible for an array of business and financial functions including accounting, procurement, logistics, finance, internal audit, budget, human resources, payroll, risk management, audit, facility operations, capital design and construction, commercial activities, and university police. Prior to arriving at CSUEB, Brad was the Senior Vice President for Development with a private for the profit developer Urban Housing Communities LLC in Santa Ana, CA where he oversaw planning, entitlement, and financing for low-income housing tax-credit development projects in California and Hawaii. Brad also served as the Vice President, Finance and Administration for The J. Paul Getty Trust in Los Angeles, CA and managed major financial and administrative functions. During the 1990s, Brad worked of the Office of the Chancellor of the California State University where he served in several roles including Assistant Vice Chancellor, Financial Services and managed a broad range of financial services including accounting, risk management, treasury and investments, procurement and contract services, and system wide financial standards on behalf of the California State University twenty-three campus system.

Daniel Martin, Ph.D.

Director of Research, Charter for Compassion

Dr. Daniel E. Martin is an Associate Professor of Management at California State University, East Bay, and Director of Research at the Charter for Compassion. Formerly a Visiting Associate Professor at the Center for Compassion and Altruism Research and Education (CCARE) at Stanford and Visiting Scholar at the Center for the Study of Law & Society at UC Berkeley, a Research Fellow for the U.S. Army Research Institute, and a Personnel Research Psychologist for the U.S. Office of Personnel Management, he has worked with private, public and non-profit organizations. His research interests include: compassion, social capital, ethical behavior, racism and prejudice, human resources assessment, and humor. Dan holds TEDxHayward at CSUEB highlighting the efforts in Peace Innovation.

Dan's current research streams investigate the impact of individual differences and ideology on social corporate responsibility and human resources decision making. Other streams involve the impact of ideology on compassion and psychological well-being. His current applied work on the use of untapped social capital to ameliorate social problems serve as a research, skills development and assessment platform. Dan holds a Ph.D. in Social and Industrial/Organizational Psychology from Howard University and is published in the Journal of Business Ethics, Personnel Review, Human Organization, Ethics and Behavior, and the Journal of Applied Psychology.



May 30
  • Registration & Check-in Starts
  • Dinner & Open Networking
  • Welcome & Guided Networking
  • Keynote & Speakers
  • Pitches Start
  • Attendees vote for the top ideas
  • Teams forming and discussing ideas
  • Start to formalize teams and take an inventory of skills.
  • Re-Group to close out night


May 31
  • Arrive, simple breakfast & coffee
  • Teams formed and setting up workspace for the weekend
  • Coaches help teams one-on-one
  • Lunch
  • Call for needs & skills
  • Coaches help teams one-on-one. They are here to help!
  • Dinner
  • Mid weekend check-in, status reports, call for help
  • Finished for the day. You may stay and work as late as the venue will allow


Jun 1
  • Arrive, simple breakfast & coffee
  • Call for help (this is self motivated, so don’t be shy)
  • Coaches arrive, ask questions!
  • Lunch
  • Gut check. Start prepping for presentations
  • Dinner
  • Judging & awards
  • Wrapup and group photo
  • Go home!
Gold Sponsors
Jerry Chang
Michelle Xiong
Emily Highstreet
Katrina Mari Mayol
Josh Rodriguez
Brandon Biggs
Marie Ibarra
Krishneel Kishor
Ravi Gaddameedi
Daniel Leal
Robert Javier Lopez
Noman Ahmed
Hendrix Erhahon
Carlos Montelongo
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